Technology is changing the way we do everything nowadays. From connecting with our friends and family to how we shop. Businesses have to adapt the way they operate to combat this continuously changing world. There are several ways that businesses can use technology to develop and transform your business strategy.
Whether your company is selling mobile phone insurance or a global fashion website selling designer goods, different strategies can be implemented to improve your business. We have listed the best ways technology can transform your business strategy.
Fortunately, technology has dramatically transformed the business landscape in recent years, allowing small companies to make an impressive impact in their respective industries.
Whereas previously a smaller company had to rely primarily on local print ads and word-of-mouth marketing, today’s small business owners have a plethora of options available to them that can open the doors of potential for profitability and long-term success.
Cloud computing is becoming an integral part of transforming your business strategy for large and small companies. It is a cost-effective method of running resource-intensive applications. In the past, larger businesses have struggled with trusting cloud computing, but now this is changing.
Adobe’s Creative Cloud and Microsoft’s Office 365 are two large-scale applications that are competently embracing the cloud. Large businesses, as well as SMBs, are making the most of this cutting-edge technology.
Social Media Marketing
Social Media Marketing refers to Internet marketing over different social media channels including Facebook, Twitter, Youtube, Pinterest and Instagram to name just a few.
It can play an integral part in transform your business strategy and also the marketing strategy. Businesses of every size use it to achieve customer communication and branding goals. Companies use social media to launch their brand, connect with their desired consumer base, and provide customer services when implemented properly.
Also, Social media is arguably one of the most explosive fields of product promotion, representing enormous growth potential for small businesses. Using tools like Twitter and Facebook, any company can begin to connect with customers on a more intimate level.
In addition to spreading the word about new products and sales promotions, social media can be used to foster better relationships with those who already frequent a particular brand. This, in turn, leads to an increase in customer loyalty, which can translate to impressive sales results over the long haul.
Blogs and Websites
Blogs and company websites have never been relevant, allowing small businesses to share in-depth information with interested parties. While social media is great for short bursts of text or dynamic content, such as graphics and videos, a traditional website or blog is a much better solution for companies looking to share large amounts of content with readers.
Many entrepreneurs and business owners use these avenues to discuss how products can be used in everyday life or instead explore the experience previous customers have had with products the company offers.
E-Wallets are now an emerging payment strategy for businesses. These are primarily used for online gaming. In order to set up an online wallet, a user will need to give the e-wallet provider your name, address, date of birth as well as bank card details.
Using an e-wallet gives more choice to customers when playing on online casinos. It allows them to deposit their gaming accounts in a simple manner, easily withdraw winnings and transfer funds from casinos should they have to.
Mobile Commerce has become an integral part of our everyday life, more and more retailers are opting to make their sites mobile responsive and provide mobile commerce shopping opportunities for customer’s benefit and ease.
Retailers are extending their eCommerce operations to m-Commerce. Today, everything is about convenience and m-Commerce is now the easiest payment option for consumers to fit into day-to-day goings-on.
Search Engine Optimisation
Search Engine Optimisation can play a significant role in a business’ marketing strategy. SEO is a time-consuming project that can create a generous return on your investment.
The process refers to improving your website’s visibility on the Internet and its search results for different keywords on different search engines such as Google. There higher a website ranks and the more frequently it appears in search results the higher volume of traffic the website will receive.
SEO takes into consideration how search engines work and it can target the different types of search including image search, scholar search, video search and news search.
Email marketing is a direct business online marketing strategy. It works on the basis of a company sending a commercial message to a group of people via email. The process usually involves using email marketing to send advertisements, business requests, or to negotiate sales.
It is associated with loyalty and building brand awareness. Usually, companies send these emails to sold lists or their current customer database. This marketing tactic will enhance the customer relationship and encourage customers to repeat business.
Emailing customers may seem outdated, but it actually can produce powerful results for a small business. Many companies collect customer information when purchases are made, in turn utilizing that information to target newsletters and promotions effectively.
Some companies will also invest in advertisements that target web users who may be interested in their products. Unlike large-scale advertising efforts, these ad campaigns are much less expensive and can be easily conducted with a limited budget.
Automatic Reorder Program
This business strategy is ideal for companies that sell products such as food, health products, beauty products, medication and tobacco products. An automatic reorder program gives customers the option to have their order reinstated after a specific amount of time.
When customers opt for this option they agree to have their credit or laser card charged at a specific time, every three weeks or every month.
Technology is constantly changing and advancing. It is essential that we know how to utilize it to advance our business and have successful outcomes from tactical strategies and transform your business online.
Technology has provided small businesses with a myriad of intuitive ways to connect with customers and promote products. Whenever using these channels, it is important not to bombard others with too much information.
Instead, technology should be used to open the door of communication with potential customers, in turn encouraging increased interaction with the company’s brand and products